DL Special Event Flyers

Disneyland officially opened on July 17, 1955. The problem of how to provide useful information to park guests was solved by the printing of flyers, pamphlets and brochures that listed important facts, such as show times, parade times, attraction locations and descriptions, dining options and guest services. It was soon discovered that guests liked keeping the attractive Disneyland paper items as souvenirs of their visits.

Eventually, photographic souvenir brochures were provided for purchase, and many sponsoring companies discovered that giving guests pamphlets and postcards about their company and it's attraction provided valuable public relations. Companies that jumped on the "paper" bandwagon included Bank of America, Monsanto, Upjohn Pharmacies, Kodak, Chicken of the Sea, and Sunkist Citrus Products.

My Disneyland Paper collection contains four types of media.....

Click on any of the 4 links below to view these guides:

* Free Daily Park Brochures and Flyer - that provided attraction, dining, entertainment, and park information for park guests. These were usually handed out at the main gate or with your ticket purchase. Free Disneyland Brochures appear in the blue squares .

* Souvenir Pictorial Park Guides - that were available for purchase throughout the park. These included photos and information to provide you with memories of your visit to Disneyland. Purchased Souvenir Guides appear below in the red squares .

* Disneyland INA, Polaroid, and Kodak Souvenir Guides - These 4 x 6 guide booklets were provided by Insurance of North America Company and included all information needed for the guest's magical Disneyland experience. These booklets were also provided free.

* Free Special Event Flyers - These free brochures and flyers were provided to give specific entertainment or event information to park guests. These also were given out at the main gate or with your ticket purchase. Special event flyers appear in the yellow squares .

Special Event Brochures and Booklets

A 1976 Souvenir program issued at both Disneyland and Walt Disney World for "America On Parade" - a patriotic salute to the United States in honor of it's bicentennial.	This 1986 "It's A Small World" free brochure was given out at the exit of the "Small World" attraction by its sponsor, the Bank of America. Inside are pictures from the attractions interior and the words to it's world famous song, written by Richard and Robert Sherman.